Are you a Gold Coast hospitality business struggling to recover from the blow that the Coronavirus has had on the economy?

Have some of your loyal customers returned but your business isn’t thriving as it used to? Or perhaps you just want to make it clear you’re open for business, ready to entertain patrons and feed hungry customers?

Whatever the reason might be, and whether you’re a cafe, bar or restaurant owner, you’ll need to think out of the box to attract customers to your wonderful Gold Coast venue and help your business flourish once again. Targeted marketing is one of the best ways to lure potential customers and turn them into loyal customers. To assist you, we’ve listed below our top 3 marketing tips for a speedy Covid-19 recovery:

Use Print Marketing:

It might come as a surprise but print marketing isn’t dead. In fact, quite the opposite. As the digital space is getting increasingly crowded, a significant number of business-savvy company owners have shifted their marketing focus towards print marketing in order to stand out and attract new customers. A study led by the Australian Catalogue Association in 2017, has shown that 77% of the Australian population engage with print catalogues in a month.

Besides, when Myer used print marketing with their customised 2016 Christmas Gift Catalogue, their sales increased by 3.6%. Customers like print collateral as it’s tangible and more concrete. It also inspires trust and authenticity as it reflects a real business and makes a more lasting impression on customers than an online ad on a crowded screen.

Run Digital Campaigns:

Even if the digital space is crowded, customers expect an authentic business to have a digital presence. Studies have also shown that combining print marketing collateral and digital campaigns drive higher response rate. Besides, in uncertain times, agility will be key to recovery. Hospitality business owners need to embrace technology and adapt to the quick change in customer behaviour. A number of bars, cafes and restaurants have shifted towards online to stay afloat thanks to takeaway orders, increasing their presence and brand awareness via Facebook and Instagram ads.

Optimise Digital Solutions:

Some innovative digital tools can be harnessed to reassure customers when it comes to health and safety risks and communicate to your loyal base:



1. Use QR Codes: Make sure your loyalty programs and food menus use QR codes so they can be downloaded onto mobile devices to avoid risks of transmission.
2. Send Newsletters to your customers: Let your customers know you’re open for business and craft personal emails to draw them back into your storefront.
3. Improve your social media game: Make sure you post enticing pictures of your best creations and your customers’ favourites.
4. Update your website: Display clear instructions on how to order takeaways on your homepage and offer a downloadable menu option. Make sure your website is mobile-friendly.

Feeling inspired and ready to jump on the Covid-19 recovery bandwagon?

We’d love to discuss your needs and help you put your business back on track for many years to come!